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Research papers

Panel 3.0

It is time to rethink the traditional panel business model (from completes to Cost per View / Cost per Lead) and look at value we can add for clients at higher levels. Developing proprietary panels of users by leveraging in-house competencies on...

Catalogue: Panel Research 2008
Authors: Philip De Wulf, Emmanuel Verhagen, Masoud Golshani-Shirazi
Company: Vodafone Group
October 24, 2008
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Citation

De Wulf, Verhagen and Golshani-Shirazi (2008a, October 24). Panel 3.0. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/panel-3-0


Research papers

Beyond research

What emotions are really, and how can we structure these emotions before assessing how we can actually measure them? Together with i-City, Psilogy is developing a profiling system that accounts for both behavior and emotion, taking into account the...

Catalogue: Congress 2007: Excellence
Authors: Philip De Wulf, Emmanuel Verhagen
September 19, 2007
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Citation

De Wulf and Verhagen (2007a, September 19). Beyond research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-research


Research papers

Towards better predictive programming

The authors argue that most predictive research methodologies are geared at reducing the number of variables needed for modeling and looking for direct causal relations.However, taking less direct causal elements into consideration and generating a...

Catalogue: Congress 2006: Foresight
Authors: Philip De Wulf, Mihir Warty, Emmanuel Verhagen
Companies: Ipsos MRBI, British Broadcasting Corporation (BBC)
September 17, 2006
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Citation

De Wulf, Warty and Verhagen (2006a, September 17). Towards better predictive programming. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-better-predictive-programming


Research papers

Are we deliberately turning away from global diversity and true innovation?

Need based segmentations are based on psychological needs or motives present in every one of us.The more fundamental these needs are, the more they can be considered universal: the need for status is present in every culture, as is the need to belong...

Catalogue: Global Diversity 2006
Authors: Philip De Wulf, Emmanuel Verhagen
Company: Ipsos MRBI
May 8, 2006
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Citation

De Wulf and Verhagen (2006a, May 08). Are we deliberately turning away from global diversity and true innovation?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-we-deliberately-turning-away-from-global-diversity-and-true-innovation-